Business Incubator Initiative (BII)

The mission of the Wheeling Heritage Business Incubator Initiative is both simple and innovative:

To provide qualified local small businesses with the opportunity to operate their independent retail shop, on a trial basis, in a no-risk partnership with The Artisan Center. 

The participating shop owner enjoys the benefits of a high-traffic location without any of the usual overhead expenses.

Appalachian Herbal Co., owned and operated by herbalist Jenn Slater, is the first and current participant in the program. 

Appalachian Herbal Co. is a small-batch, natural self-care and wellness brand, specializing in clean, non-toxic skincare and herbal remedies free of endocrine disruptors and harmful chemicals.



Located in Downtown Wheeling

1400 Main Street   
Wheeling, WV 26003

Monday | Noon – 5 PM

Tuesday – Saturday | Noon – 6 PM

(304) 232-1810 

Visit the Artisan Center

  • Shopping and Dining

    Find the perfect gift or grab a bite to eat at River City Restaurant.
  • Local Handmade Goods

    Check out the great variety of pantry foods and hand crafted items from local artisans.
  • Fresh Look

    Blending familiar favorites with new surprises.
  • Two Unique Shopping Experiences

    Find the best of WV at the Artisan Shop and treasures from around the world at The Prodigal Daughter.